Key Fundamentals for Running a Business in the United States

Starting a business in the United States requires focusing on several essential elements. First, it’s important to formalize your company’s structure—whether it’s an LLC, S Corp, or C Corp. Having the right legal structure can support growth and protect your business interests.

Most small businesses in the U.S. are operated by a single person, which often leads owners to focus only on daily operations, neglecting other critical areas. This frequently results in high failure rates or frustration when entrepreneurs don’t see the outcomes they hoped for. To avoid this, it’s essential to focus on what I call the Six Fundamental Pillars for Scaling a Business: Leadership, Marketing, Finance, People, Operations, and Sales.

Leadership: Define your business’s mission and vision, and plan strategically for the future.

Marketing: Invest in digital marketing, social media, strategic relationships, and clearly understand your ideal customer.

Finance: Ensure your pricing structure allows for sustainable profitability.

People: Hire individuals who share your values and build an attractive environment for your team.

Operations: Document and standardize processes to ensure quality and efficiency.

Sales: Develop a strong sales process that helps you handle objections and close deals effectively.

Building a successful business is not just possible—it’s achievable with the right strategies! If you’d like to learn how to implement this system in your company, click the . Let’s take the next step toward business success—together!